Future Found Award goes to…
The sixth annual Design Foundation Awards was held on Saturday at Guild, honouring leaders of South African design. We were honoured to sponsor the Future Found Award, which recognises a young designer who has already achieved a degree of excellence with limited resources.
The winner of the Future Found Award this year is Bonolo Helen Chepape of textile brand, Lulasclan. Bonolo has created a vibrant textile design brand inspired by her strong Pedi cultural roots. She left the security of ad agency life with only R2500 in her pocket to start her own studio.
“We think she has the potential to be one of the country’s – if not the continent’s – leading contemporary African design brands,” said Abigail Rands, marketing director of Krone.
Said Bonolo Helen Chepape: “I just wanted to extend my gratitude and say thank you for partnering with Design Foundation, it is your continued sponsorship that helps young people like myself to shine. So thank you.”
The awards recognised the industry’s top achievers in design, manufacture, commercial success and innovation, each category sponsored by a supporter of local talent.
Porky Hefer was named this year’s Icon, which acknowledges outstanding achievement by a highly regarded designer.
The seven winners each took home a limited-edition bronze trophy of a gorilla and made by Otto du Plessis.
“Recognising achievers in this industry not only places a spotlight on what design businesses are capable of, but allows those outside the industry to start placing more value on the commercial viability, social impact and strategic importance that design can have on economic success and global identity,” said Trevyn McGowan, co-founder of the Design Foundation and CEO of The Guild Group.
*Quote source: www.bizcommunity.com